So many social media platforms; so little time. Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, TikTok…the list goes on and on. When you own a business, it can be difficult to know where to start. Not only that, you might not have the time, money, or energy to constantly post on social media every day. In this article, we’ll dig into the different social media platforms, what your social media marketing goals are, and how to use the various platforms to achieve your goals.

We’re all too familiar with COVID-19. The global pandemic has affected every industry in every corner of the world, virtually overnight. In the midst of a second wave and new lockdowns, it begs the question – is it possible for businesses to simply wait this out?

Every customer has an opinion about the products that they purchase, but do you have systems set up to hear it? Customer feedback is one of the most important tools for online shops, especially in the e-commerce space. By listening to customer feedback, reviews, suggestions, and requests, you can streamline your marketing with informed agility.