Are You an Influencer? Here’s Why You Need an Online Shop Right Now!


If you’re an influencer, you probably already know how to monetize your talents. But if you don’t have an online shop yet, you’re missing out big time. There are plenty of reasons why you should sell branded merch, from creating extra cash flow to connecting with your fanbase. If you’ve been thinking about making the ecommerce leap, here are 3 reasons why you should create your online shop right now.

1. An online shop brings you easy money:

First and foremost, creating an online shop is an easy and quick way to make extra cash. While it requires some work up front—creating your merch and setting up your website—the payoff is worth it. In other words, your return on investment has the potential to be very high. To start your online shop process, check out user-friendly web builders like Shopify, Wix, or Squarespace. These three simple website builders feature easy-to-set-up ecommerce capabilities. You don’t have to be a developer to get your shop rolling, and you can quickly build it within a day or two. And to complete your shop, make sure you get a .shop domain. Having a .shop URL is short, memorable, and easily understood across most languages.

2. An online shop expands your brand:

Being an influencer means getting your name out there as much as you can. That way you can expand your influence. When you have your name on merch, that’s free advertising for you! Many influencers create t-shirts, hoodies, or sweatpants with their name or recognizable logo on the front, back, arm, or leg. P.S. If you’re not sure how to get your merch made, check out online printing services like VistaPrint, Printful, or CustomInk, or ask around your community if they know a reputable local print shop.

3. An online shop is a great way to stay connected to your community:

You’ve spent time, energy, and money building your community, and your followers obviously love you for being you! Creating merch and an online shop is just another way to reach out to your fans. Let’s use Cali Kessy for example. This adorable lifestyle influencer has over 278,000 subscribers on Youtube and 85,800 followers on Instagram. Her fans are called the Cali Crew, and she’s designed adorable hoodies and t-shirts for her crew to wear. When your followers go out into the public wearing your merch, it’s a way for them to connect with fellow fans.

Need some inspiration? Here are three of our favorite influencers making a mint with their online shops:

Cali As mentioned above, this is the online shop of German lifestyle influencer Cali Kessy. Cali is known for her videos on bullet journals, organizing, back to school, and DIY projects. Over the years, she’s developed a dedicated group of followers who love her welcoming personality and helpful life hacks. For her online shop——she sells Cali Crew gear, in addition to a branded calendar, mug, and pencil case, all carrying her name and cute cactus logo.

Cali HyperApparel is the online store of Dylan Hyper, a 20-year-old Texan who shares videos on life hacks, trolling, and crazy games and challenges. Dylan has over 2 million followers on YouTube and decided to expand his reach by creating merch. On his shop, you’ll find hoodies, long-sleeve shirts, and tees with his signature angry teddy bears graphic and the word “HYPER” written in large print across the arm. In other words: Fans are a walking billboard for Dylan.

Gronkh Gronkh is the online shop of German Youtube star, gamer, and game developer Gronkh. He’s the 4th largest Youtuber in Germany and he boasts almost 5 million fans on Youtube and 1.2 million fans on Twitch. The multi-talented Gronkh knows how to market himself, and his online shop features an array of hoodies, shirts, sweatpants, and jackets with several unique graphics and logos for men, women, and children to choose from.

If you’re thinking of diversifying your revenue streams and getting on board the merch train, make sure to get yourself a .shop domain. Visit to see if your desired URL is available and if it is, easily purchase it with a couple of clicks.

Check out more of our favorite .shop brands here.

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