We’re all too familiar with COVID-19. The global pandemic has affected every industry in every corner of the world, virtually overnight. In the midst of a second wave and new lockdowns, it begs the question – is it possible for businesses to simply wait this out?

Every customer has an opinion about the products that they purchase, but do you have systems set up to hear it? Customer feedback is one of the most important tools for online shops, especially in the e-commerce space. By listening to customer feedback, reviews, suggestions, and requests, you can streamline your marketing with informed agility.

Marketplaces such as Etsy, eBay and Amazon provide an outlet for sellers of products -- anything from vintage clothing and handicrafts to electronics and books -- to reach a mass market at a relatively low cost. Not only do they make it easy to connect with millions of consumers, but they provide many of the tools and services that make it simple to manage, promote and grow your business.