Remember Christopher Columbus’ voyage around the world in the 14th century, just to find a shorter way to the spices of India? Luckily, nowadays it’s not necessary to travel around the world just for some spices, since most products are within a hand’s reach thanks to the internet. Flavor.shop is one of these shops on the internet that make buying spices online, possible and easy.

More than half of consumers use the web to pre-shop before making a purchase, but the vast majority still want to complete the transaction in a traditional in-person shopping experience. When bricks-and-mortar merchants consider their marketing strategy, they need to think beyond just capturing online sales leads.

Take your e-commerce shop to social media! Instagram shops are incredibly easy to set up, and the sales potential is huge. After a decade of growth, Instagram is still one of the most popular apps in the world and there are over 1 billion global users. In the US alone, more than 630 million people sign in to use the app every day!