Think AI-powered SEO is a magic wand for your online store? Think again. If you've heard the hype and wondered if generative SEO will make your site rank itself while you nap, it's time for a wake-up scroll.
Myth #1: "Just let ChatGPT write your product pages."
Sure, LLMs can crank out content faster than a caffeinated intern, but they don’t know your product, your customer pain points, or what your competitors are saying. Want SEO value? Feed the model specifics (materials, use cases, unique selling angles) and edit ruthlessly.
Myth #2: "More content = better rankings."
Quantity doesn’t beat quality, especially in e-commerce. Google’s Helpful Content Update was a not so subtle slap to keyword stuffed filler. If your AI generated blog posts are vague, redundant, or generic, they won't just flop, they could be ranked lower by Google’s algorithm. Think depth, not spam.
Myth #3: "AI can do SEO strategy on autopilot."
AI tools can suggest keywords and even spot SERP gaps, but they don’t understand your price margins, seasonal trends, or which products convert. You still need a human brain to make judgment calls and set priorities. Think of AI as your data obsessed co-pilot, not your autopilot.
Myth #4: "Google penalizes AI content."
Nope. Google penalizes bad content. Whether it's written by a human, robot, or caffeine-fueled raccoon, if it’s helpful and meets relevance, it can rank.
Better yet, if you’re an ecommerce site and you’re running a .shop domain, you’re already speaking the AI assistant’s language. It’s a built-in signal for AI powered tools and search engines that your site’s about ecommerce, especially when paired with rich product info and clear, intent-matching copy.
Go ahead and use AI to speed up the grunt work, but just keep some humanity in it. The internet doesn’t need more AI slop, and neither does your .shop.
